Trendence is a Swedish based company working as representatives for world leading fabric and 
technology suppliers within the workwear, active wear and sport market in Scandinavia. Through the 
sister company Fidelity Manufacturing Ltd Trendence also offer garment production. 
The company is run by Anders Wennergren and his daughter Annie Saedfaar Wennergren. Together 
Annie and Anders form a very much experienced team within product development, fabric and 
garment production. Their wide network within the industry is a great resource enabling them to 
support their customers with skilled service along the whole process. 
As a company they are proud to work with suppliers that offer the highest standard and quality on 
the market. All suppliers keep high ethical standard and working towards a more sustainable textile 
industry offering certification as Oekotex, Blue Sign, Better Cotton Iinitiative, Global Recycle Standard 
etc which is essential for Trendence. 

Anders Wennergren 
Anders started his career within textile in the 1970’s and has a demonstrated experience within 
many areas in textile – fashion, workwear, clean room, technologies, production etc. In 1980’s 
Anders started up Trendence and has run it since then. In the 1990’s Anders started up Fidelity, a 
sourcing and production company based in Sri Lanka, together with a UK partner. 

Annie Saedfaar Wennergren 
Annie joined Trendence in 2015 and her main focus is to market development of 37.5 Technology 
and Fidelity. Besides working for Trendence, Annie runs the sport sock brand Gococo with her sister 
and is competing on top level in sailing which she has won many prestigious prizes in as for example 
World Championship and the Women’s World Tour. Before starting up Gococo in 2010 and joining 
Trendence she finalized her studies at Stockholm School of Economics and London College of Fashion 
from which she has gained a Master of Science of Business Administration with a major in Marketing 
Communication and a Postgraduate in Fashion Buying and Purchasing. She has also work experience 
the fashion and marketing world and has worked for Burberry and BPCM Agency.